The first few seconds of your video is profoundly crucial - it should be able to capture the attention of your audience right from the start. Here are a few simple tips to help you drive a successful video marketing campaign on LinkedIn: Tips for a Successful Video Marketing Campaign on LinkedIn Video ads on LinkedIn can also help you build brand awareness, engage with key business decision-makers, and drive qualified leads to your campaign.
LinkedIn members spend 3x more time watching video ads than with static sponsored content (i.e., photos, text, etc.).Why is it important for brands to consider video marketing on LinkedIn? According to LinkedIn: For those who aren’t familiar, pre-roll ads are those that automatically play before a featured video, while post-roll ads play after a featured video is finished. This new feature is widely different from their pre- and post-roll video ads, in that native videos live directly in the LinkedIn newsfeed as a standalone post and automatically play in-feed, making it easier to stand out and catch the attention of your target audience. In mid-2018, LinkedIn goes “all-in” on B2B video marketing by introducing its native video ads for sponsored content and company pages. Introducing: LinkedIn’s B2B Native Video Ads Here’s what you should know and how you can use video ads to boost your LinkedIn marketing campaigns.
With the new B2B native video ad feature on LinkedIn, the platform has made it so much easier for brands to tell their story and captivate professional audiences. A study conducted by Wyzowl also revealed that 51% of video marketers have used video marketing on LinkedIn, and from this number, 84% found it to be a successful and effective strategy. In fact, statistics have shown that LinkedIn video posts generated a remarkable 300 million impressions in just a single year. In recent years, LinkedIn has become more than just a text-heavy B2B social media platform it has now been recognized as one of the rising stars when it comes to video marketing.
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